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Ping Media takes the same high-end approach to its online promotional projects, as it does to its television work.  In fact, we use the term ‘Online Broadcast’ to re-inforce that idea in our message.  Of course, understanding the motivation of the audience and the intended role of the video, as well as the relationship between the video and the rest of the content on the page, all come into play in the preliminary creative pre-production process.